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About Hortica

Insurance coverage with your business in mind

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Who we are

We offer insurance solutions for horticultural industry businesses

We'll help protect you, your business, and your employees

Since 1887, we've helped protect horticultural businesses like yours across the United States. Our goal is to guide and provide insurance solutions for greenhouse growers, nurseries, garden centers, retail florists, wholesale floral distributors, interior plantscapers, sod farms, and lawn care professionals.

As a brand of the Sentry Insurance Group, one of the largest and most financially secure mutual insurance companies in the nation, we provide our policyholders assurance that we’ll be there for them now and in the future.

Recent news

Stay up to date and see what’s new at Hortica

Pesche Kurt Penn representative talking with a Hortica representative in a greenhouse with flowers
Industry insights11/1/2024

A safety consultant’s guide to greenhouse risks: Inside Grower

Zach Bruces shares first-hand safety inspection tips from his years as a safety consultant.
Link to article
Timbuk Farms and Hortica representatives walking through a greenhouse
Industry insights10/12/2024

How to evaluate your greenhouse insurance for 2025: Greenhouse Grower

As renewal season approaches, Traci Dooley shares how changes to your business could impact your coverage needs.
Link to article
Mellano Farms and Hortica representatives walking through an outdoor planting area
Industry insights9/22/2024

Building local partnerships to prepare for severe weather: Greenhouse Grower

As growers confront severe weather risks, Zach Bruce shares how local partnerships can help with emergency response planning.
Link to article
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Work with us

Serve horticultural customers? Work with Hortica

Interested in becoming appointed?

We distribute our products through direct agents and select independent agents and brokers. We’re eager to find and support agents with experience and deep knowledge of horticultural industries. If you work with greenhouses, retail florists, sod growers, and other segments of the horticultural industry, we should talk.

Learn more

Our horticultural industry affiliations

We dedicate the majority of our resources to the horticultural industry, supporting research, governmental relations, scholarships, and innovative solutions to industry concerns. We’re proud to be affiliated with many national and state associations, including:

  • AmericanHort

  • Association of Professional Landscape Designers (APLD)

  • Master Nursery Garden Centers (MNGC)

  • National Association of Landscape Professionals (NALP)

  • Society of American Florists (SAF)

  • Wholesale Florist & Florist Supplier Association (WF&FSA)

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Career opportunities

Grow your future with us

We’re looking for people with the potential to excel. You’ll find a professional culture here that fosters respect, honesty, collaboration, and accountability. We strive to provide a work/life balance filled with opportunity. Interested? Check out our career options.

Explore our careers

Learning center

man working in a floral shop, arranging bouquet
Coverages2/19/2025

A guide to florist insurance costs

Discover the factors that impact florist insurance costs, how to reduce your premium, and ways to avoid common pitfalls in this guide.
Link to article
Greenhouse technology helping plant
Business tips2/10/2025

Greenhouse technology: Innovations for the present and future

Is your greenhouse tech-enabled? Robotics, automation, and smart technology are advancements already in use in commercial greenhouses. And just like your smartphone, the advancements keep coming. Find out how these tools can benefit you.
Link to article
woman on tablet in greenhouse
Coverages1/20/2025

Understanding general liability insurance for garden centers

Help protect your garden center with general liability insurance, which can apply following injury and product-related claims. Here’s a comprehensive review of this key coverage.
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